Facebookの利用意向がMixiを抜く

今日の日経によるとFacebookの利用意向を持つ人がMixiを抜いたそうだ。たしかに筆者もその一人だが、日本だけの、しかも学生中心の閉鎖的SNSのMixiよりグローバルに開かれていて、いろいろな属性の人々と結びつける機会が提供されるFacebookの方が圧倒的に魅力的だし、勢いを感じる。実名性が高いのも倫理が担保されやすく好感が持てる。この勢いは弾みがつくと思う。

Mixiが成長を模索していろいろな”多角化”を行っているの対してFacebookの戦略はとてもシンプルだからだ。そしてOnlineのサービスモデルは一度弾みがつくと勢いが勢いを呼び込むので逆転するのは困難である。

これまで日本におけるB2CインターネットサービスではYahoo!や楽天に代表される国産(Yahoo!のブランドだけは輸入ものだが)が主流であったがSNSではTwitterに続きFacebookが来るとなるとグローバルブランド化が進む可能性がある。まだまだ勢力地図は変わっていくだろう。

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コメント: 19
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